About Real Estate Partners With Side to Provide Tech-savvy Clients with the Latest Tools


Cynthia Cheung, Founder of About Real Estate

Our customers live in America’s premier technology hub, and to meet their sophisticated expectations, we must provide industry-leading service and support

About Real Estate today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing independent agents, teams and brokerage houses to transform them into leading brands and businesses in the world. Marlet. The alliance will ensure that About Real Estate, a Silicon Valley-based company focused on providing exceptional service, is powered by the most advanced platform in the industry.

Cynthia Cheung leads About Real Estate. Cheung arrived in the Bay Area in 1996 and is passionate about all of its real estate opportunities. She understands that Silicon Valley is a complex and competitive market, and she offers her clients current market perspective and local expertise. To ensure that his clients have the edge, Cheung is constantly expanding his knowledge. She has attended seminars on negotiation, real estate law, mortgages and rent control law. Cheung also has experience with property flips, so she can help buyers assess a property’s upside potential.

About Real Estate supports a diverse clientele with a variety of cultural and economic backgrounds. He sees his clients as unique individuals with different goals, challenges and opportunities and provides them with the information they need to make the right choices. The company’s mission is to ensure a smooth and transparent transaction from start to finish.

Partnering with Side will ensure About Real Estate remains at the forefront of the evolving real estate market while continuing to provide high-end services to its clients. Side works behind the scenes, supporting About Real Estate with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, generation of leads, supplier management, infrastructure solutions and Suite. Additionally, About Real Estate will join an exclusive group of Side Partners, tapping into a vast network from coast to coast.

“Our customers live in America’s premier technology hub, and to meet their sophisticated expectations, we need to provide industry-leading service and support,” said Cheung. “About Real Estate is delighted to partner with Side as its commitment to providing cutting-edge marketing, technology, administrative and legal services ensures the satisfaction of our tech-savvy clients. With Side’s tools in place, our agents can focus on guiding our clients through every transaction with the local expertise and caring attitude on which we have built our business.

Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the customer experience. Based on its belief that property is a fundamental human right, Side’s mission is to improve the public good by providing the best performing real estate agents, teams and independent brokerages with the best system, assistance, service, experience and results.

About real estate

About Real Estate serves buyers, sellers and investors in the Silicon Valley region. Its agents are passionate about every client, including new buyers looking for an entry-level condo, buyers looking for rental properties, sellers moving to a luxury dream home, and retirees. The goal of the About Real Estate team is to build a lifelong relationship with each client and hopefully start a friendship. They prioritize the needs of their customers and live up to their motto: “You are our priority”. For more information, visit http://www.aboutbayareare.com.


Side transforms high performing independent agents, teams and brokerages into successful businesses and 100% agent-owned boutique brands. Side partners exclusively with the best agents, providing them with proprietary technology and a top-notch support team so they can be more productive, grow their business and focus on serving their customers. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.

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