With this association, CASHe intends to boost customer engagement and loyalty strategies on its web and mobile platforms.
CASHe, India’s Fastest Growing App-Based Lending Platform Providing Funding to Working Millennials, Has Partnered With Marketing Automation Platform WebEngage to drive user engagement on the web and mobile.
CASHe is a lending platform operating in the credit arena, helping disburse short-term personal loans to salaried millennial professionals. It serves as an alternative to the traditional banking system, serving a population of young consumers with no credit history. The brand’s target audience is primarily the young Generation Y population of India, who are increasingly tech savvy and value personalized digital experiences.
The partnership with WebEngage is intended to help improve the CASHe platform experience, onboard new customers faster, and increase customer retention with a focus on hyper-personalized engagement. The brand plans to deliver highly contextual personalized messaging campaigns, fueled by a smart omnichannel engagement strategy.
Commenting on the partnership, Deepak Nair, Head of Communications, said, “We are building a unique FinTech-based lending brand in India that caters to the underserved but highly valuable personal lending space. At the same time, we realize the importance of creating a compelling customer experience across all digital touchpoints. Partnering with WebEngage will help us prepare truly memorable experiences for our clients, focusing on smart and personalized communication that is driven by data and context.
Avlesh Singh, Co-Founder and CEO of WebEngage, said, “We are excited to fuel CASHe’s journey into the burgeoning personal lending space in India. They are leaders in their niche, armed with immense knowledge about India’s immense millennial population, and are poised to proliferate. We intend to fuel their growth with high-value, engagement-based marketing and enable them to create exceptional customer experiences. ”
WebEngage is a comprehensive marketing automation and customer data platform for consumer businesses. It helps businesses generate more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across messaging channels, mobile and web push notifications, in-app messaging, SMS, web, Facebook and WhatsApp overlays. Additionally, brands can create very complex lifestyle marketing campaigns with a visual workflow generator called Journey Designer.
Disclaimer: This is a company press release. No HT reporter was involved in the creation of this content.