Former Lazada CEO Joins Lending Platform



He will oversee domestic operations in Singapore and Hong Kong, and will focus on increasing the organization’s scalability and leading its expansion to more markets.

Lendela has appointed Erik Ligtenberg as director of operations, the lending platform said in a statement on Tuesday.

Lightenberg was most recently executive vice president of the Lazada group responsible for general merchandise categories and brands in the region. He was also Commercial Director and Deputy Managing Director of Lazada Singapore during his seven years with the company. He was previously a consultant with Boston Consulting Group in Amsterdam, the Netherlands.

Exponential growth

According to the founder and CEO of Lendela Nima karimi, Lendela has grown exponentially before and during the pandemic. “This has given us the confidence to both invest heavily in our current markets and to continue with our launch plans across APAC. Erik will be a key element in achieving this, ”Karimi said in the statement.

Lendela is a consumer credit management and loan matching platform that connects clients with banks and lenders. The company was launched in 2018 and has offices in Singapore, Kuala Lumpur and Hong Kong, processing approximately 30,000 loans per year.


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