Integrated Lending Business and Investment Opportunities in Asia Pacific Q1 2022

DUBLIN–(BUSINESS WIRE)–The “Asia Pacific Embedded Lending Business and Investment Opportunities – Q1 2022 Update” report has been added to from offer.

According to the Fourth Quarter 2021 Embedded Finance Survey, the embedded lending industry in the region is expected to grow by 39.2% on an annual basis to reach US$27,284.1 million in 2022.

The embedded lending industry is expected to grow steadily over the forecast period, registering a CAGR of 26.2% during 2022-2029. Integrated lending revenue in the region will grow from US$27,284.1 million in 2022 to US$99,842.6 million by 2029.

  • The Asia-Pacific region is home to the world’s leading integrated loan providers. The region has been and continues to be a hotspot for some of the most advanced FinTech markets in the world.

  • Moreover, the growing number of technological advancements by FinTechs has made the Asia-Pacific region a global leader in fintech innovations.

  • Countries like Australia, India, China, Singapore, Indonesia and Malaysia have seen strong growth in demand for integrated lending options over the past four to eight quarters. The presence of a large youthful population in the region is primarily driving the demand and growth of the market.

  • China’s integrated loan market has become the most dominant market in Asia-Pacific. The massive growth in e-commerce sales and the ever-increasing popularity of integrated lending options are crucial factors in attracting investment to the country. Moreover, with the growing efforts of the Chinese government to push the online credit market, colossal growth is expected in the country. The publisher expects the increased attractiveness of the online credit market to attract global companies to China’s integrated lending market over the next four to six quarters.

  • India is another country where the integrated loan market is expected to experience explosive growth. The higher purchasing power offered by embedded loans amid the coronavirus pandemic is driving the growth of the sector. However, simplicity and ease of access to credit are the major driving factors behind the rise of the integrated loan market in India.

  • The publisher expects that with the growing demand for integrated loans, the region is likely to attract more investment in the short to medium term.

BNPL Suppliers Combine Expertise to Expand Presence in Malaysian Market

The retail sector is under immense pressure due to the extension of the Movement Control Order (MCO) in Malaysia. To alleviate these stress levels and kick-start the recovery in the retail sector, BNPL suppliers are joining forces in the country. For example,

  • In July 2021, Indian last-mile retail finance and transaction technology provider Pine Labs and Singapore-based BNPL provider Atome entered into a strategic partnership. The partnership is expected to accelerate the acceptance of Malaysian BNPL and last mile retail transaction technology.

  • Additionally, with this strategic partnership with Atome, Pine Labs has opened up its BNPL service to new categories.

  • On the other hand, through a partnership with Pine Labs, Atome is focused on delivering a smoother, faster and more seamless checkout experience for Malaysian consumers across thousands of POS checkouts in the country.


This report provides regional insights, as well as in-depth, data-driven analysis of the Integrated Lending industry in the Asia-Pacific region, covering over 50 KPIs for each region and country (over 250 charts and over 190 tables in total). Below is a summary of the main market segments:

Embedded Lending Market Size and Forecast

Embedded Loans by Consumer Segments, 2020 – 2029

  • Business loans

  • Retail Loan

Integrated loans by B2B sectors, 2020 – 2029

  • Retail and consumer goods integrated lending

  • Loans embedded in IT and software services

  • Integrated loans in media, entertainment and leisure

  • Loans integrated into manufacturing and distribution

  • Loans integrated into real estate

  • Loans included in Other

Integrated loans by B2C sectors, 2020 – 2029

  • Retail Integrated Lending

  • Integrated Home Improvement Loans

  • Loans integrated into leisure and entertainment

  • Loans integrated into health care and well-being

  • Loans included in Other

The region and countries included in this report are:

  • Asia Pacific

  • Australia

  • Bangladesh

  • China

  • India

  • Indonesia

  • Japan

  • Malaysia

  • South Korea

  • Philippines

  • Singapore

  • Taiwan

  • Thailand

  • Vietnam

For more information about this report visit

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